We are led by a team of experienced beverage industry veterans that are passionate about innovation.


Founder, CEO & Chairman

Raj Beri

Raj is an innovator in the beverage industry with a track record of success and a history of introducing new alcohol and beverage products into new global markets. He has created, scaled and sold a number of brands in the alcohol and beverage industry.

The Team


Sahil Beri

Chief Technology Officer & Director

Sahil has completed a master’s degree in Pharmacy and is also undertaking a Ph.D. in Pharmacology. He has played a leading role in the development of Elegance Brands’ formulations and manufacturing systems IP.


Katie Field

Independent Director

Ms. Field is a strategy consultant and executive with a career spanning both the private and public sectors. Ms. Field’s resume includes notable companies and institutions such as The White House, The Brookings Institution, and Bain & Company.


Gary Herman

Independent Director

Gary is a seasoned investor with many years experience serving on the boards of public and private companies. He has managed Strategic Turnaround Equity Partners, LP and its affiliates since 2003. Prior to that, he held a variety of senior leadership roles at Abacoa Capital Management, Arcadia Securities, Burnham Securities, and Kingshill Group. 

Gary has a B.S. from the University at Albany and currently sits in the boards of:  XS Financial, Inc. (CSE: XS) and Diagnostic Lab Corporation.


Sam Wilson

Chief Commercial Officer

Sam has 22 years of experience in sales and distribution with market-leading brands, including at Gallo Wine Co., Boston Beer Co., Red Bull North America and Bang Energy. Most recently, Sam was the Vice President of Sales for CLEAN Cause, responsible for the
strategy and implementation of all sales and distribution activities.


Datesh Kshatriya

Chief Financial Officer

Datesh brings over 15 years of extensive finance and operational experience scaling companies through working in private equity & venture capital in highly complex industries. Most recently Datesh served as CFO for one of the largest family offices dedicated to the Cannabis & Hemp industry, as well as CFO/COO for California’s largest Pet Cannabis company.

Datesh has also previously served as a Portfolio Manager ina $1.5 Billion private equity fund where he oversaw a portfolio of18 companies.