Rapid growth of Elegance Brands’ DSD distributor network under the leadership of recently appointed Chief Revenue Officer, Sam Wilson. To date, his team has successfully secured 48 distribution commitments with a potential reach of 49,750 outlets nationwide.
SWAY ENERGY + IMMUNITY LAUNCH
Elegance Brands launched its flagship brand Sway Energy + Immunity Drink, delivering a daily dose of natural energy and multi-vitamins in six delicious flavors. Available both at retail in select states and through direct-to-consumer at swayenergydrink.com.
GORILLA HEMP FLAVOR INNOVATION
Following the successful launch of Gorilla Hemp CBD Energy Drink in select markets, Elegance Brands rolled out Gorilla Hemp Sugar Free to meet growing consumer demand for “better-for-you” energy drinks.
STRATEGIC BEVMART PARNERSHIP
Elegance Brands secured an exclusive distribution partnership with Drake's award winning Virginia Black Whiskey & Mod Sélection champagne in the Australian market. Both products will be available for purchase on Bevmart.com.au.
BITTERTALES AROMATIC BITTERS LAUNCH
Upon launch, this trailblazing product innovation was awarded the Platinum Medal for "Best Bitters" & Best in Show at the first-ever L.A. Spirits Awards and secured distribution with RNDC in select states.